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As unicorn cakes and rainbow croissants flood our social media feeds, food writer Katy Salter asks if our obsession with ‘like’-generating novelty foods is warping our idea of what’s actually good to eat

a good rant.

Picture the perfect croissant. Is it (A) golden, flaky and buttery? Or (B) average tasting but rainbow coloured? I’d hope you’d say it’s A. But for an increasing number of social media influencers, it’s B. The novelty foods trend is growing fast. If you use Instagram, Facebook or Pinterest, you’ve probably seen these Emperor’s New Foods (ENFs) – think rainbow croissants, unicorn iced coffees and monstrous freakshakes.

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Autumn is upon us, the nights are drawing in – all the better to cosy up with Nigella’s simple chicken supper, Olia Hercules’ allotment recipes and Hugh F-W veggie treats with Ottolenghi and GBBO’s Prue Leith bringing the puddings. As if all that wasn’t enough there’s Richard Bertinet’s harvest fougasse and 16 pages all about lovely melty cheese, plus pumpkin recipes, cheese scones and, cue fanfare, the winners of the delicious. Produce Awards 2017.
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