MAX EMERSON
DNA: As a social media influencer, you open yourself to public scrutiny. How is that going?
Max: The negative attention is far outweighed by the huge level of support. The whole “social media stardom” thing happened gradually for me but with my boyfriend Andres it hit very quickly. It’s fun to see him cope with the attention. I do my best to encourage him to not entertain the trolls. This week there’s been five fake profiles made using his pictures. Instead of ignoring it and moving on, he’s become a bit of a detective. Someone was using his military pictures and pretending to be in Afghanistan, attempting to scam people out of money by appealing to their pity and patriotism. I remind him that this sort of nonsense is normal… sometimes I’m not sure I believe myself!