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For two decades, John Fitton provided an essential service to Doctor Who fans – supplying books and other merchandise direct to their doors.


”It was a big family, really,” says John, looking back on his time selling Doctor Who merchandise.

John Fitton didn’t plan to set up a mail order company specialising in Doctor Who merchandise. He trained as a lawyer and worked as a law lecturer before joining his father’s business as a tiling and building contractor. “At the same time,” he says, “almost as a hobby, part-time, I was a comics dealer. It was mainly American superhero comics published by DC and Marvel, and we’d trade with American dealers to get stock.”

The trade worked both ways and in 1979 an American dealer asked John to supply him with a new British comics title. “He said he’d trade the American stuff I wanted for copies of the new Doctor Who Weekly,” says John. “He wanted a hundred copies of each issue – so I got them. After a few weeks he said, ‘You can send them in monthly batches.’ Then he wanted them every three months and then the whole thing collapsed. That resulted in me having hundreds of copies of Doctor Who Weekly.

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About Doctor Who Magazine

The latest Special Edition of Doctor Who Magazine is devoted to the many non-fiction books based on the series. This comprehensive guide traces the history of the series’ reference works, from the very first episode guides compiled by Doctor Who story editors for their colleagues in the 1960s, to the fanzines of the 1970s, the first authorised books based on the series and the plethora of books available today. Exclusive interviews, behind-the- scenes features and numerous rare photographs tell the whole story, from the black-and-white days of Doctor Who to the 2017 series starring Peter Capaldi.
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