Shopping Cart -

Your cart is currently empty.
Continue Shopping
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
Pocketmags Digital Magazines


Expert advice on deciphering the truth behind sensational headlines about the latest ‘miracle’ fertility treatment

Whenever a new development in male fertility is announced, Professor Allan Pacey's phone starts ringing off the hook as journalists seek his views on the latest research. Based at Sheffield University, Professor Pacey is one of the UK's leading experts on sperm and you'll often find his measured comments at the end of an excited article about these new discoveries which will 'change the future' of male fertility or 'hugely increase' treatment success rates. If you aren't a scientist, it can be hard to sift through the hype in news reports about potentially exciting research, especially when there seems to be a new fertility development every week.

Professor Pacey leads the Science Communications course at Sheffield and has considerable knowledge of the way newspaper journalists report scientific research. “There is a formula for writing these articles, which are all generally put together in the same way,” he explains. “There is the hype, then a summary, a quote from the author and then a quote from someone independent. Headline writers have to draw you in, but they often distort the real meat of what is being talked about.”

Purchase options below
Find the complete article and many more in this issue of Fertility Road Magazine UK Edition - March/April 2016
If you own the issue, Login to read the full article now.
Single Issue - March/April 2016
Or 399 points
Annual Digital Subscription
Only $ 2.33 per issue
Or 1399 points

View Issues

About Fertility Road Magazine UK Edition

The latest issue of Fertility Road dealing with Secondary Infertility, Mind and Body with fertility experts Emma Cannon, Russell Davis, Kym Campbell, Helen Daves.