Shopping Cart -

Your cart is currently empty.
Continue Shopping
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
Pocketmags Digital Magazines


Ted McCarty was arguably the most influential CEO of any guitar company, and he designed more iconic hardware and guitars than pretty much anyone else. Huw Price talks Ted…


All About… Ted McCa rty

In a parallel universe, who can say what would have happened if Brach’s candy company had successfully managed to lure Ted McCarty away from Wurlitzer in 1948 – but instead he ended up at Gibson, where he became the company’s most beloved and influential head honcho, and a designer who changed the electric guitar forever.

Ted was born in Somerset, Kentucky in 1909 and by the time he was three, his mother had died. Soon after, Ted and his five-year-old bother went to live with their great aunt and uncle in Cincinnati. It was there he attended university, graduating in engineering while managing the college book shop.

Based in Cincinnati, Wurlitzer was a successful manufacturer of musical instruments and jukeboxes. Ted successfully applied for a job in 1936, but it was his experience in retailing rather than his engineering skills that got him hired. Ted stayed with Wurlitzer for 12 years, travelling all over the US with his family and living in several diff erent cities. Brach’s had asked Ted to join as chairman, but with the company’s owner holidaying in the Bahamas, nobody was authorised to give the go ahead.

Purchase options below
Find the complete article and many more in this issue of Guitar Magazine - Jun-18
If you own the issue, Login to read the full article now.
Single Issue - Jun-18
Or 399 points
Annual Digital Subscription
Only $ 2.58 per issue
Or 3099 points
Monthly Digital Subscription
Only $ 2.99 per issue
Or 299 points

View Issues

About Guitar Magazine

The June 2018 issue of The Guitar Magazine is on sale now! Inside we celebrate 135 years of Gretsch, check out a pair of the company’s sparkling new Anniversary models and trace the history of some of the most famous and affordable guitars ever to deliver ‘That Great Gretsch Tone’. We also find out how Jonathan Wilson became a go-to guitarist and producer for artists as diverse as Roger Waters and Father John Misty and get a close look at his killer live rig. Elsewhere, we get to grips with a breathtaking original Olympic White 1963 Stratocaster, rundown the world’s most popular fuzz pedals in our buyer’s guide and review a host of new gear from the likes of Universal Audio, Maybach, Eastman, Fender, Rift Amps, Way Huge and more. In this jam-packed special edition of the mag we also go behind the scenes with Crimson Guitars, interview the legendary Bill Wyman about the home-made bass that powered early Rolling Stones hits, give a mystery vintage Fender amp a makeover, go into the studio with up-and-coming UK roots duo Ida Mae, salute the genius of former Gibson president Ted McCarty… and give you the chance to win a road-ready Fender Hot Rod Deluxe IV combo worth £849. Phew! Get your copy of the June 2018 issue of The Guitar Magazine now.