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Pocketmags Digital Magazines
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Pocketmags Digital Magazines

WINDING WHEELS

Rotosound chairman Jason How shows us around the string company’s factory in Sevenoaks and talks about the past, present and future of this venerable British brand
PHOTOGRAPHY JOE SUPPLE

Based in Sevenoaks in Kent in the south-east of England, Rotosound’s heritage may stretch back to the late 1950s, but the company definitely isn’t resting on its laurels. With a new range of Ultramag electric-guitar strings the brand’s big push for 2019, it seems like the perfect time to head to Rotosound HQ and sit down with Jason How. Jason is company chairman, engineer extraordinaire, and son of Rotosound founder James How, who sadly passed away in 1994.

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