The bargain hunter’s BEAUTY SECRETS
The desire for professionalstandard pampering is no longer felt only by the rich and famous. Most of us now consider looking our best to be part of our general wellbeing – enough to pay over the odds for it. It’s estimated that women in Britain spend around £70,000 on their appearance over the course of a lifetime, and one survey calculated they spent an average of £994 on treatments last year alone. And men aren’t far behind – according to the Financial Times, the men’s grooming market is worth almost $50 billion globally. But looking groomed is possible without the big spend. With so many brands vying for your custom and all the online competition, beauty companies have had to up their game. Many treats, treatments and tutorials are inexpensive or free for those with a little insider knowledge. Here’s how to get the beauty boost you deserve – on a budget