GREY HAIR is having a moment. Last year, Kim Kardashian swapped her Cher-style ebony locks for a silver-grey mane. Singer Rita Ora adopted a steel-grey crop, while model Cara Delevingne was seen with an ice-white bob. Silvery strands even appeared on the Chanel catwalk. The trend was dubbed ‘granny hair’ and had its own hashtag on Instagram, while celebrity stylist Jamie Stevens declared ‘grey is the new blonde’.
Research by L’Oréal Professionnel suggests he’s right. Nearly four in 10 women voted platinum the hottest new blonde shade and 28% said they’re embracing their grey or considering silver for their hair colour.