We care about our hair. According to market analyst Mintel, women in the UK spend almost £1.5 billion on hair care products every year (the average woman spends a staggering £40,000 on her hair during her lifetime). With washing, drying and styling, we spend the equivalent of six whole days on hair care throughout the year, and that’s just at home.
Yet many of us, including A-list celebrities, still suffer from persistent problems with our hair, from purely cosmetic blips to more serious medical issues. In fact, according to a study, fewer than 45% of women will go through life with a full head of hair. ‘The hair is a wonderful barometer of general health’, says Glenn Lyons, trichologist and clinical director at the Philip Kingsley Trichology Clinic in London.