Do you suspect blondes have more fun? Do you fancy yourself as a sultry brunette or a wild-at-heart redhead? Or do you simply fear being seen as ‘mousy’? Dyeing our hair is one of the easiest ways to try a new look or cover up those grey strands. In fact, a staggering 67% of British women colour their hair, according to 2017 research.
Increasingly sophisticated dyes offer more choice than ever in the salon and at home. But whether you’re a colour virgin or an old hand, it’s easy to make mistakes and end up with the wrong shade or too much fade – or even trigger an allergy. We asked the experts to share their tinting tips and tricks to help you get – and keep – a healthy-looking head of hair to be proud of.