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Would you ditch your floral perfume for an ‘animalistic’ odour? We explore the growing trend for darker, ‘dirty’ fragrances that tap into our sexual desires


What does a sexy perfume smell like? Heady, carnal or mysterious perhaps, with a hint of sultry patchouli and musk. How about cave dirt and overripe figs? It might sound like a step too far, but soon we could all be ditching our floral fragrances for something, well, a little ‘dirtier’, say experts.

The best-selling perfumes over the past decade have been characterised by fruity or floral notes – think Viktor & Rolf Flowerbomb, Chanel Chance and Dolce & Gabbana Light Blue. ‘Notes of flowers give the overall impression of candy,’ says fragrance specialist and perfumer Roja Dove. ‘Interestingly, if you ask a man to choose a scent for a woman, he will generally not pick a sweet one.’ But now the goalposts have moved as a new wave of perfumes, based on natural human musks, claim to tap into our most instinctive sexual desires.

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About Healthy Magazine

Are you feeling good? Treat yourself to the February healthy magazine, focussing on how you can start the new year looking and being your best self ever. Find 25 nutritious recipes for real happy meals – including quick and filling, goodness-packed dishes. Plus, we investigate why having fun is actually good for yourself. Get #feelgood vibes for 2017 with the new digital edition of healthy.