WORDS HATTIE PARISH
BEAUTY FIX
Ever got home from a long day, slathered on a face mask and reasoned that it will right all the wrongs in the world? Yeah, us too. And while your irritating colleague probably won’t pipe down and, yes, trains will always be late, face masks have smartened up.
A turban-topped, cucumber-on-the-eyes affair still definitely has its place, but a new generation of targeted masks boasting supercharged formulas is also hitting shelves. Plant-powered and pinpoint-precise, they boldly claim to tackle myriad skincare issues. And while their liberal plastering across Instagram may induce fad-weary scepticism, the numbers speak for themselves.