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The beauty of JAPAN

Their simple, minimalist cosmetics scene may not be well known (yet) – but it’s probably already had an influence on your day-to-day regime. Here’s what you can learn from the nation’s unique take on looking good

We have heard a lot about Korean beauty – or K-Beauty – in recent years, but less about its quieter, more understated cousin, Japanese beauty. This is about to change, with J-Beauty predicted to be a key cosmetics trend for 2018 by Victoria Buchanan, a strategic researcher at The Future Laboratory. With new Japanese brands like Decorte and Shiro launching in the UK, coupled with record-breaking Japanese cosmetics exports (predicted to exceed $2.75 billion this year), the whetted appetite for all things Japanese in the UK (think Muji and Uniqlo) and Tokyo’s increasing global presence as it prepares to host the 2020 Olympics, and it’s a perfect storm for the trend.

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About Healthy Magazine

Spring into action with our summer of fun issue! Inside, you’ll find our ultimate outdoor fitness guide, with tips on how to get friends and family involved, and an expert piece busting weight loss myths. We chat to presenter Jameela Jamil about why she’s leading the post-body positivity movement and delve into the Governments new calorie counting obsession. Plus, how to pick your perfect PT, the real women’s guide to summer skincare, and six salads you’d be proud to serve up this summer. Find out more in the brand new issue of Healthy!