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Pocketmags Digital Magazines
Pocketmags Digital Magazines


They’re famed for their happy, healthy lives and stylish interiors. Now our northern neighbours are inspiring us with their natural beauty secrets, too

In recent years, Scandinavian influences have cropped up everywhere. Hygge, a shared Danish and Norwegian concept of warm, cosy contentedness, and lagom, a Swedish word roughly defined as ‘just the right amount’, have entered our lexicon as aspirational lifestyle trends. Meanwhile, retail stores such as Cos, Arket, & Other Stories and Weekday – all owned by Swedish company Hennes & Mauritz – are synonymous with cool, understated fashion.

Until now, Scandi-chic has been mainly linked to home interiors or fashion, but now its principles are influencing the beauty world as well. According to Mintel, ‘lagom beauty’ is an emerging skincare trend for 2019. Think simple packaging paired with a cleaner approach to ingredients – synthetic fragrances and parabens are out, and hero ingredients are in. ‘I’d say the Scandinavian approach to beauty is less is more. We focus on skincare more than make-up, as that is the actual foundation of any look,’ explains Swedish lifestyle blogger Noelle Riemslag (

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About Healthy Magazine

Have you thought about your sleep recently? It’s one of the key pillars of our wellbeing, which is why we’ve delved into all things bedtime this issue. Inside, you’ll find simple, science-backed fixes to all your sleep worries, from insomnia to snoring, plus our body clock training plan and moves to help you snooze. We investigate whether fat really deserves its bad rep, uncover the intricacies of the placebo effect, and explore 2019’s biggest wellness trend: blue health. Plus, our food section champions light Easter bakes, three beauty experts dish on their bedtime routines, and Jess Ennis-Hill talks family and fitness since retiring. Find all this and more in the brand new issue of Healthy!