MOST communication and distribution problems faced by the grass-roots during IndyRef1 were not a result of any Yes HQ staff incompetence. Instead, its failings can easily be traced back to the very nature of having a single, centralised HQ structure.
Think of the last campaign in terms of a giant hourglass. All of Scotland was expected to go to a single point to make contact with Yes, get advice on campaigning, volunteer, buy campaign gear, receive messaging and distribute leaflets. As with an hourglass, however, attempting to pass the whole grass-roots campaign through a single point inevitably took time.
The original campaign was planned to be held over two years, but the grass-root rush only came in the last two or three months, so what ended up happening was the creation of a giant bottleneck. This left many of the essential aspects of the campaign at worst unattended, and at best left to individual local Yes hubs to try to replicate for themselves, all at very short notice To address this issue directly, the structure we have created aims to completely decentralise those functions previously held centrally at Yes HQ. We have created a platform where individual groups and hubs are in contact with one another so they can directly pool resources, share equipment, develop messaging, order campaign gear and generally manage their own community campaign needs themselves. Central to the success of this decentralised strategy is direct communication within the grass-root structures of the movement IndyApp has been designed to give the grass-roots movement all the communication capabilities it lacked during IndyRef1.
READ MORE
Purchase options below
Find the complete article and many more in this issue of
iScot Magazine
-
May 2018
If you own the issue,
Login to read the full article now.
|
Single Issue - May 2018
|
|
|
$2.99
Or 299 points
|
|
|
Annual Digital Subscription
Only $
2.58 per issue
Get the last 12 back issues free with this subscription
|
SAVE
14%
|
|
|
|
|
About iScot Magazine
iScot Magazine May 2018
The one with the Thistle front cover
116 jam packed pages of the best craic in Scotland from the only truly independent pro Scottish magazine.