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How to brainstorm!

Brainstorming is a great way to generate ideas. During a brainstorming session, all participants have to suggest as many ideas as possible for a particular topic, no matter how ridiculous they appear to be. Analysis and discussion of the ideas should only take place when the brainstorming session is over.

1 Pre-listening

Try to think of a slogan for an online bookshop. Make notes. Use these prompts to help you: books, life, journey, discovery, world, inspiration, change, motivate, learn, teach, excite, emotions, etc.

2 Listening I

Listen once. Which slogan do you like the most? Why? Did anyone mention a slogan that was similar to yours? How would you describe Gordon’s attitude? What would you have done about him if you’d been in charge of the meeting?

3 Listening II

Listen again. Then, try to complete the slogans with the correct words.

1. A great eye for good _____.

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About Learn Hot English

The latest issue of Hot English (172 – the September issue) is out now! Learn over 300 useful words and expressions and improve your listening skills with Learn Hot English! This month: 12 phrases to improve your speaking skills, 12 prepositions of movement, 8 “crime” idioms, 7 phrasal verbs for talking about pets, 10 words for talking about the environment, 20 words and expressions for talking about baseball... plus: • Grammar – modal verbs • World culture – coffee or tea? • Humour – toilet stories • Communication – how to talk in sound bites • Technology – robotics • Travel – travel apps • Food – onion rings • Work – annoying office habits • US culture – Saturday Night Live • Conversation – how to take turns in English • Cooperation – how to brainstorm • Horror – spooky clown story • News – photos in the news • Music – Michael Jackson. AND LOTS, LOTS MORE! By reading and listening to all this great content, you'll improve your English reading and listening skills and learn up to 300 useful words or expressions. Plus, you'll get a better job and pass English-language exams more easily. Guaranteed!