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Is it game over for AMD graphics?

Jeremy Laird
© NVIDIA

SPARE A THOUGHT for AMD’s GPU engineers. Every time they think the gap to Nvidia is closing, team green comes up with some new wizardry, and it’s back to playing catch up. Like ‘em or loathe ‘em, technologies like ray tracing and DLSS have gained major traction in the PC gaming market. AMD has struggled to respond. So how much longer can this continue?

Constantly catching up. That’s what it must feel like for AMD when it comes to PC graphics. Wind back the clock to 2004, and Nvidia rolled out SLI (Scalable Link Interface). It was a tool for connecting multiple graphics cards. I never liked it—AMD (or ATI, before it was acquired by AMD) felt obliged to copy SLI with Crossfire.

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Maximum PC
December 2023
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