INTERNATIONAL INSIGHT

Located in Paardevlei, Somerset West, Eric Lovemore’s barbershop offers a welcoming environment with nature at its heart

After a successful career as a fashion designer in London, Eric Lovemore turned to the world of barbering in 2015 and hasn’t looked back. “Hair has always been in my blood. I’ve always worked with hair designers and artistic teams to put my shows together for fashion weeks, so I built up an amazing relationship with people in the industry,” he tells us. Migrating from the world of fashion wasn’t always part of Eric’s plan, however after the death of his Mum during a family holiday he decided to move back to South Africa to look after his Dad. Eric noticed that barbering was becoming a trend in South Africa, and he recalled a conversation he’d had with his Mum in 2010: “She was a businesswoman and my mentor. I told her ‘I’d love to open up a group of barbershops,’ and she said, ‘whatever you do, you better make sure you know how to do it!’.”