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Pocketmags Digital Magazines
Pocketmags Digital Magazines

Bringing Pocket Monsters to Life

Detective Pikachu is not just another Pokémon movie



SINCE POKÉMON DEBUTED IN 1996, the franchise’s “pocket monsters” have dominated the hearts, minds and wallets of generations of kids. It’s now a global empire worth $90 billion, making it the world’s most valuable media property, bigger than Star Wars. And it has its first live-action, big-screen movie, Detective Pikachu (based on an adventure game of the same name), which opened in theaters May 10.

Pokémon began as a pair of Japanese-only video games for Nintendo’s Game Boy. Players were tasked with catching Pokémon and training them to battle one another. A trading card game, comic book and cartoon series launched soon after, and the whole phenomenon was exported to the U.S. in 1998. Since then, there have been 78 video games, 18 animated movies and thousands of trading cards, not to mention millions of toys, hats, T-shirts and backpacks.

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Newsweek International - 31st May 2019