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LOSING ITS SHINE

Apple has a potentially fatal flaw at its core: It doesn’t know enough about you

TECH

APPLE, Alphabet, Microsoft, Amazon and Facebook are the ive most valuable U.S. companies, in that order. By 2025, it’s a good bet at least one will no longer be on that list. Which company will that be? Bet on the one that is starting to move into a $5 billion headquarters building that looks like a cross between a starship and a Bundt cake.

It’s simplistic but fun to base Apple’s prospects on the Ediice complex, which dictates that a company’s future success is inversely correlated to the grandiosity of its home oice. A few years ago, super-investor Marc Andreessen published 10 signs a company is ripe for a fall. No. 7: “Pouring huge money into overly glorious new headquarters.” This principle is why no Sears employees are still in what used to be Chicago’s Sears Tower.

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THE FOREVER WAR: WHY ISIS IS SENDING IT'S KILLERS TO THE WEST Oralando, Nice, Paris, Brussels, Berlin, Würzburg, Ansbach, Munich, London and now Manchester. The pattern is becoming depressingly familiar. The news breaks with blurry cellphone footage pedestrians strolling on a seaside promenade, shoppers enjoying a Christmas market, excited kids leaving a pop concert. Then come the gunshots, a rampaging truck or the jolting explosion followed by panic, people running, inert bodies. Within the hour, politicians are on the air with a litany of condemnations and condolences. The reality is, until the West crushes ISIS’s ideology, bombings like the one in Manchester are going to continue and maybe become more common.
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