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Pocketmags Digital Magazines
Pocketmags Digital Magazines

Engaging with patients

NEIL HILLYARD discusses how you can ensure that prospective patients become ‘real’ patients


Neil Hillyard is a co-director of Hillyard MacDonald, a patient engagement and practice development company specialising in orthodontics. He is the author of one of the UK’s most popular patient-focused orthodontic blogs and was one of the founding members of the British Orthodontic Society Patient Panel.

In our previous articles, we have looked at orthodontic marketing, using social media to attract patients and most recently, how you can develop a patient focused website. All this has led to the important moment when the patient, after considering all that you and your competitors have to offer, has decided to contact you to take their enquiry about starting treatment to the next stage. In this article we will look at how you can ensure your patient enquiry processes are aligned to the needs of your prospective patients.

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About Orthodontic Practice

July/August Orthodontic Practice 2019