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The future of champagne

Figures released in March by the Comité Interprofessionnel Vin Champagne showed that the UK continues to be the largest Champagne importer in the world; a position they have held since 1996. This is a striking fact in the current economic climate of austerity. It shows just how resilient the luxury market is. For Champagne, more than any other wine, is associated with celebration, making it the wine of choice to commemorate birthdays, marriages, graduations and promotions. But there are now plenty of alternatives; from Prosecco and Cava, to the sparkling wines of the South of England. So how will Champagne maintain its grip?

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About Prospect Magazine

In Prospect’s May issue: Simon Taylor and Bronwen Maddox on why Hinkley Point C is an expensive gamble that might not pay off. Philip Collins examines Iain Duncan Smith’s tenure as Secretary of State for Work and Pensions, and Lionel Shriver reveals why she stopped fighting being female. Alan Rusbridger responds to last month’s piece on the Guardian by Stephen Glover. Also in this issue: Nicholas Soames says there’s no such thing as "Project Fear” and Howard Davies reviews Melvyn King’s new book and suggests that we are vulnerable to another financial crisis. Plus Ruth Dudley Edwards examines the fading myths of the Easter Rising and Owen Hatherley suggests it’s time to look for a Plan B to solve London’s housing issues.
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