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Q+A Liz McCarthy

CEO and founder of abeautifulworld shares her tips on creating a booming green beauty business online
PHOTOGRAPH: WILL PASCALL. FOR STOCKISTS, SEE PAGE 125

Q What made you start a green business?

After graduating, I worked in advertising, on global brands such as TREsemmé and Simple skincare. As I travelled around the world, I began to see the emergence of a new category – natural beauty products that perform just as well as (if not better than) their synthetic counterparts. I set off on a mission to find the world’s best in ‘eco-luxe’ beauty and bring it to the UK.

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Psychologies January 2017 - How To Be Charming
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