Eminé Rushton
real wellness
Some brands really feel like part of the furniture. Always there, relied upon, doing their job perfectly – no fuss. For Weleda, the pioneering beauty brand founded in 1921, the part it has played in myriad lives – from baby’s first nappy balm to grandmother’s beloved hand cream – remains unchanged, almost 100 years since it first launched. Founded by Rudolf Steiner, visionary doctor Ita Wegman, and chemist Oskar Schmiedel, the trio understood that the human body possesses its own remarkable ability to heal itself, but that it also needs a helping hand at times.