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Joanna Jensen

The founder of Childs Farm shares how her own experience as a mother inspired her to start a natural toiletries brand for children

well network

Q+A

Q What was your ‘light bulb moment’ for starting your own business? I’ve always been interested in natural products and alternative health, and I’d used various home-made potions on my horses for years. When my two daughters came along, I struggled to find natural bodycare products for them that actually worked, and what I could find was either medicinal-looking or frighteningly expensive. I quickly realised there must be other parents out there who wanted a similar thing, and the business was born.

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