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Pocketmags Digital Magazines
Pocketmags Digital Magazines

A life less throwaway

How many items do you have in your home that you know you will still have in 20 years’ time? Ali Roff speaks to Tara Button, founder of, who shares her vision for helping us find products that are made to last a lifetime


Q What inspired you to start the movement?

I’d been working in advertising for almost a decade and I found I was becoming more and more unhappy with how it made me feel; one of my jobs was to increase children’s chocolate consumption. I was a big fan of Le Creuset, which was also one of my brands, and my sister bought me one of its beautiful pots. The feeling that the pot gave me sparked the idea. I wished that everything I owned was like this; something that was both useful and beautiful, that would last forever. So, I began searching for websites that sold things that were built to last, but I couldn’t find any. I couldn’t stop thinking about the impact it would have on the world if people bought things to last. I thought it would make a good business concept, but I had no idea how to monetise it.

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About Psychologies

We encourage you to fall in love with life, to get out of your head and into nature. Spring is officially here and we’re encouraging you to try a ‘micro-adventure’ –  a 24-hour foray outside into the fresh air whether it’s walking in the hills, or sleeping under the stars. If you’re feeling overwhelmed, exhausted and fed up of slaving to support a lifestyle that doesn’t make you happy, then read how decluttering and minimalism can help you start creating a life based on values, not things in our  dossier. Join our month-long Psychologies Decluttering Challenge with expert Cait Flanders, author of The Year Of Less, who will coach us on how to simplify our lives.