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Pocketmags Digital Magazines
Pocketmags Digital Magazines

Smart love

Is there a clever way to seek love? John Williams, founder of The Ideas Lab, vows to find out in a special Psychologies project. He chats to Ali Roff about what brought him here, and what’s next, as he launches The Love Challenge…



Q You’re embarking on an exciting mission to help yourself and Psychologies readers find partners in a more intelligent manner. What is your inspiration for this?

I’ve undertaken all sorts of projects in my business, but dating and love has never been the focus of any of them. I’ve had relationships but never met anyone I want to spend my life with. My dad died when I was a baby, so I grew up without a father figure, which made the issue of masculinity complex for me because I’ve never had a role model. I also had low self-esteem, which I’ve worked on, but that has influenced my dating life.

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