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Pocketmags Digital Magazines
Pocketmags Digital Magazines

“We want to do to rowing what Moneyball did for baseball”

The story behind ErgStick and Rower

The coach is banging on the table, again. ‘Bloody spreadsheets!’ Hours and hours spent typing in numbers. It’s a scene many know all too well.

The essential act of recording and collating important data such as erg scores is time consuming not to mention dull. In the wonderful modern age we live in, where everything from dating to dinner can be managed from our fingertips, surely there must be a better solution? It seems Adrian Cassidy, Dave Townsend and Fil Ljubijic may well have just created it.

ErgStick app displays data in realtime, whilst recording every stroke for review.

The trio behind latest rowing tech innovations Ergstick and are all University of London alumni and ex rowers themselves, although from very different backgrounds. With just the right skills and experience between them, they have revolutionalised anachronistic methods of recording, analysing and communicating data. Adrian Cassidy, a former GB international has had an extensive international coaching career including being Head Coach of Rowing Ireland for the London Olympic cycle. David Townsend won an Olympic Bronze medal at the Moscow Olympics in 1980 before making a career in banking – ultimately becoming director and head of risk for Barclays and Standard Chartered. He also set up the first IT Data banking system. Finally, millenial and serial ‘appster’ Fil Ljubicic was a junior international rower but crucially brings experience of working with several start-ups after university, developing apps for both retail and education sectors.

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Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, Paralympic, college, club, ocean, and more.