Derek Sarno is the co-founder of Wicked Healthy, co-author to The Wicked Healthy Cookbook and the Chef-Director of Plant Based Innovations at Tesco. He moved to the UK to pioneer and increase the Free From Animals options within Tesco and developed the new Wicked Kitchen range of ready meals, wraps, salads, sandwiches and pizzas. Here he shares his ‘wicked’ ethos and values.
We hear the word ‘innovation’ used a lot describing change, new products, methods, or ideas. There is so much focus on the new things to come, what if the more important part to pay attention to is the thing that needs to be let go of: identity? Whether we’re talking about change as individuals or companies, success comes to those that hold a wider view.