Travel to any popular trail centre in the UK and have a gander at all of the different bikes whizzing around the trails. While your wandering eyes may be drawn to the pretty Santa Cruz, Intense and Yeti frames being loaded onto the roof racks of European sportswagons, try to look past the colourful bling distracting you, and take note of which brands you see more than once.
Start to identify some patterns? I thought so. Because once you start paying attention, there’s a very good chance that over half of the bikes being wheeled around the car park belong to less than half a dozen brands. Big, well-known brands.