Right now, the bike industry is in an unpredictable state of flux – and I’m not just talking about bottom bracket standards. The Thery debate around buying online vs. supporting your local bike shop is one that is unlikely to go away for some time, because regardless of which side of the fence you stand on, there are many pros and cons for each. Should you buy a bike locally or online? Well, I’m afraid that decision, regardless of what I think, is entirely up to you.
The reality, however, is that the internet isn’t going anywhere anytime soon. And so, like many other companies, these three brands have embraced the ease of online shopping to provide a new level of convenience and flexibility for the customer.