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CSI’s Balles Prize in Critical Thinking Awarded to Julia Belluz of Vox.com

Let’s face it. Baseless alternative medicine and the people who profit from it have had it too easy. From time immemorial, the quickest way to appeal to a person’s heart and reach into their purse has been to scare them with dubious warnings about their health and then sell them on some supposedly safe and, of course, “natural” remedy. In the Internet Age, it’s even easier. Social media encourage knee-jerk responses that spur us to spread information that sounds just true enough, just hopeful enough, to convince us that it must be so. Baseless claims can be shrouded in scientificsounding jargon, endorsed by seemingly reputable professionals, testified to by “real” people, and, of course, garnished with the time-honored phrase, “new studies show. . . .”

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