I t has been a fixture on Sussex’s social media for a while now. Every tweet, Facebook message or Instagram post ends with #SussexFamily.
The phrase was coined by former coach Mark Robinson, long before social media existed. He thought it best summed up the ‘one for all, all for one’ culture established by Robinson’s predecessor, Peter Moores. “From Sam the gateman, who is the first person most people come into contact with when they visit Hove, all the way up to the chairman, we are a family,” Moores explained. “We look out for each other.”