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The world view

When it comes to the bigger picture, Africa is just a small player in global tourism. But why is this, and what can be done to change it, asks Graham Boynton

How well is African tourism performing in this age of the global traveller? What we know is that the continent receives just 5 per cent of worldwide tourism revenues, which does not seem like much until you compare it with Latin America, which draws in only 3.5 per cent.

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