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What’s REALLY behind YOUR cravings?

Dr. Doug Lisle’s Pleasure Trap goes into great detail about what actually happens to our brains when we want the bad stuff (or typically the bad stuff). In a nutshell, every time we feel good from an experience or something we’ve consumed, new connections form in the brain asking for more. Just think of the thousands of chocolate-wanting neurons begging for more! Also, our minds are designed to put in the least amount of eff ort for the biggest pleasure response. This definitely worked to our advantage before the agricultural age, when we foraged (and hunted) for food.

We ate what we needed to survive. But now that we have easy access to way more food, and a big chunk of it is incredibly unhealthy, this primal instinct is slowly (or quickly) killing us. This chemical makeup in our brains can make us dependent on a whole host of things: sugar, salt, caff eine, or booze.

On top of that, processed and junk ‘food’ is designed to make us addicted.

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Find the complete article and many more in this issue of Vegan Food & Living Magazine - FREE VEGAN FOOD & LIVING ISSUE
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About Vegan Food & Living Magazine

This free issue of Vegan Food & Living is packed with 75 delicious vegan recipes from healthy dishes to warming soups, quick midweek meals and mouthwatering desserts. Plus we have recipes that require just 5 ingredients, we meet our new expert baker Sara Kidd for the first of her monthly columns and show you how to make your own vegan cleanser, toner and moisturiser. Plus we reveal how you can get more active without having to completely change your lifestyle and take a tour of London's best vegan junk food. Also with this issue, you'll also get an Essential guide to Veganuary, complete with your first week's meal plan, tips for what to do if you fall off the wagon and a handy label reading guide. Download your free issue today

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Other Articles in this Issue

Vegan Food & Living
The new year always fills us with a renewed sense of
Do you want to stop the needless suff ering of animals
Charlotte Willis explores the routes to Veganuary success and helps guide you in the right direction
It’s a huge life change, so what happens if you make a mistake? Don’t panic, Veganuary has all the answers...
Charlotte Willis guides you through the ingredients label maze to achieve vegan success at the checkout
Anything you can eat, you can eat vegan. Here’s Charlotte Willis’ list of quick ixes, easy swaps and go-to meals to help make your transition into veganism as efortless and satisfying as possible
Elizabeth Emery guides us through the top 10 meal prepping tips for new vegans this January…
Serves 1 | Prep 10 mins plus chilling | Cook none |
Makes 12 pastries | Prep 10 mins plus chilling | Cook
Serves 1 | Prep 5 mins | Cook 20 mins | Calories 453
Serves 2 | Prep 5 mins plus soaking | Cook none | Calories
Serves 1 | Prep 5-10 mins | Cook none | Calories 491
The supermarkets are on hand if you don’t have time to cook
Keep up to date with all the latest vegan news, products and happenings
Ditch the sugary snacks and tuck into meals that are bursting with goodness and nutrition
Subscriptions from just £7.49!
Set yourself up for the rest of the day with a healthy and hearty jump start...
Make the most of your cash and still eat more healthily
How do you inspire change in others? Tammy became a karate champion and went into business...
Take up the Veganuary challenge and discover the joys of being vegan. Fleurie Forbes-Martin is your guide...
Eva Killeen from the College of Naturopathic Medicine covers all your nutrition essentials
Get the most from meals with Holly Johnson’s health-boosting hacks
Viva!’s Veronika Powell looks after your health and your purse
Follow this simple chart to get enough of all the nutrients your body needs
Spruce up your midday meals with a touch of colour...
Sally-Anne Bedford finds out if there’s such a thing as a ‘typical’ vegan
When the temperature drops outside it’s time to warm up your insides with tasty, nutritious soups
End the day on a culinary high...
Unleash the power of nature with Emily von Euw’s recipes packed with superfoods
Family time and plenty of good food – the two ingredients you need for the perfect lazy weekend...
Five top tips for going vegan followed by recipes that just require five ingredients – Roxy Pope and Ben Pook reveal all...
Sara Kidd will be joining us every month to share her essential advice for making your bakes rise to the occasion
Add the perfect finishing touch to a midweek dinner or just enjoy a tasty afternoon pick me up...
Charlotte Willis explores the beneits of getting yourself moving more frequently...
Give your skin the attention it deserves and make your own natural skincare basics
It’s not always easy to tell what’s vegan, so Lauren True helps us spot the less obvious things
While taking in all the amazing sights that London has to off er, you can visit the very best in vegan fast food outlets
Keep warm and cosy up with these seasonal vegan treats
With 70-miles of spectacular coastline and an enviable year-round climate, San Diego off ers visitors beachside attitude with big city excitement, as Sophia Amos discovers...