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“ It’s important to put art at the service of animals – to show the reality and the sad conditions of their lives ”

The artist behind ReversLab talks to us about the sentience of all creatures, and why art is an important tool in spreading awareness of the vegan movement

My vegan journey began during my studies at the Academy of Belle Arti in Rome. When I moved in, I shared my little room with a mouse, who quickly taught me that animals should not be confined. Each day, Rufius had his hours of complete freedom around our room, and I observed more and more about him, and began to understand many of the reasons behind his actions. It was not only biological instincts he had, it was something deeper. Soon, we had established a bond that went beyond conventional logic. You might ask whether it is possible to have a mouse for a friend, but for the first time I realised something — if a mouse can become attached to a human in the way that a dog can, and vice versa, then there is no difference between the two. I had already been vegetarian for a few years, but after I came to that conclusion, I became vegan. Today, I follow a mainly frugivorous diet, and I am convinced that a healthy diet based on fruit is the best choice for the body, the mind and the spirit, as well as the wellbeing of the planet and its inhabitants.

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About Vegan Life

Welcome to our April issue. This month we’ve spent a lot of time discussing advocacy at Vegan Life HQ. The internet has undeniably had a huge impact on spreading the vegan message and our cover star, Monami Frost, is one person who uses her platform for good. She tells us why vegans don’t have to compromise and shares her top tips for advocating online. We were lucky enough to talk to Rich Hardy, now head of campaigns at Veganuary, who has spent 20 years working undercover to expose animal cruelty — putting himself in risky and potentially dangerous situations to share the stories of so many voiceless animals. It was great to catch up with Bob from ETHCS to see how the departure of Tim Shieff has changed things for the vegan brand. They’re so passionate about making ethical and vegan clothing easy and accessible to buy, and also have some exciting plans coming up. Tony Galuidi has written a thought provoking piece on how to approach advocacy — it sparked a big office debate, so we rolled the question out to our readers — should we be more supportive of those cutting down meat, but not cutting it out? Read what was said. Have a great month,

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