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Pocketmags Digital Magazines
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A celebration of life?

The 21st April marks Easter Sunday

Whether you celebrate Easter or not, it’s hard to escape the hype during April. With chocolate eggs stocked in shops, an abundance of seemingly free and happy lambs frequenting farms, and invitations to Sunday lunch, April has become all about Easter. Traditionally a Christian holiday, although not solely enjoyed by those that are religious, Easter is the celebration of the final week of Jesus’ life, death, and resurrection, and has come to symbolise the dawn of new life and rebirth. Easter also stems back to pagan times, and has many of its roots in the traditions and rituals of the pagan people, who lived before the UK’s mass conversion to the Christian faith. Many scholars believe that it was in fact named after the Anglo-Saxon goddess of spring, ‘Eostre’. Despite the cards and cute bunnies, there is a lot of irony associated with the holiday of ‘life’, and we uncover the disturbing truth of what it really represents. Over the following pages, we look at the ways people celebrate, and help you to have a happy vegan Easter.

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About Vegan Life

Welcome to our April issue. This month we’ve spent a lot of time discussing advocacy at Vegan Life HQ. The internet has undeniably had a huge impact on spreading the vegan message and our cover star, Monami Frost, is one person who uses her platform for good. She tells us why vegans don’t have to compromise and shares her top tips for advocating online. We were lucky enough to talk to Rich Hardy, now head of campaigns at Veganuary, who has spent 20 years working undercover to expose animal cruelty — putting himself in risky and potentially dangerous situations to share the stories of so many voiceless animals. It was great to catch up with Bob from ETHCS to see how the departure of Tim Shieff has changed things for the vegan brand. They’re so passionate about making ethical and vegan clothing easy and accessible to buy, and also have some exciting plans coming up. Tony Galuidi has written a thought provoking piece on how to approach advocacy — it sparked a big office debate, so we rolled the question out to our readers — should we be more supportive of those cutting down meat, but not cutting it out? Read what was said. Have a great month,

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