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Pocketmags Digital Magazines
Pocketmags Digital Magazines

Easter uncovered

We look into the irony that surrounds the holiday

Every April, millions of people around the world celebrate Easter — a holiday that is heavily associated with rebirth and new life. Typically, at this time of year, nature starts to recover from the harsh effects of winter, and many animals mate or give birth to offspring. However, behind the merriment of celebrations is a mass of suffering. Easter is, in fact, a time of pain and death for many sentient creatures, especially the baby animals that are born at this time.

Easter eggs

In today’s modern world, when most people think of Easter, probably the first thing that comes to mind is chocolate eggs. Is this confectionary treat merely a sweet and harmless symbol of fertility and new life? Is it just an edible representation of the stone that was rolled from the tomb of Jesus? Maybe. But, it’s not as inoffensive as people may think. In the UK alone, over 80 million boxed, chocolate shell eggs are sold each year (not including other types, like mini eggs), and the UK chocolate Easter egg market is worth in excess of £220 million, with sales increasing year on year. The most eaten Easter chocolate is the Cadbury’s Crème egg — over 500 million are made every year, and two thirds of these are consumed in the UK. Scarily, if all the Cadbury Crème Eggs made in one year were stacked on top of each other, the pile would be ten times higher than Mount Everest (

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About Vegan Life

Welcome to our April issue. This month we’ve spent a lot of time discussing advocacy at Vegan Life HQ. The internet has undeniably had a huge impact on spreading the vegan message and our cover star, Monami Frost, is one person who uses her platform for good. She tells us why vegans don’t have to compromise and shares her top tips for advocating online. We were lucky enough to talk to Rich Hardy, now head of campaigns at Veganuary, who has spent 20 years working undercover to expose animal cruelty — putting himself in risky and potentially dangerous situations to share the stories of so many voiceless animals. It was great to catch up with Bob from ETHCS to see how the departure of Tim Shieff has changed things for the vegan brand. They’re so passionate about making ethical and vegan clothing easy and accessible to buy, and also have some exciting plans coming up. Tony Galuidi has written a thought provoking piece on how to approach advocacy — it sparked a big office debate, so we rolled the question out to our readers — should we be more supportive of those cutting down meat, but not cutting it out? Read what was said. Have a great month,

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