In an interview with TVNZ (tvnz.co.nz), James Cameron announced that he and Peter Jackson are teaming up to develop plant-based protein, in a bid to transition New Zealand’s farming system toward a more sustainable future.
As a long-time critic of livestock farming, vegan filmmaker Cameron thinks that New Zealand’s livestock industry is damaging the environment. He says: “I think it’s a way to keep [smaller] towns vital — if we could put ‘plantmeat’ factories, or ‘plant-cheese’ factories, or ‘plant-dairy’ factories in those places. What we see is that the rivers and the lakes are extremely polluted here. New Zealand isn’t living up to its own image of itself right now — and the image that it projects to the world.”