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Will Gould, the frontman for Creeper, on veganism, theatrics and his responsibility as an entertainer


Will Gould was surprising. We were on the phone for well over an hour, and during the conversation, I had the feeling that we could sit and talk for hours. He was animated, witty, honest, laughed easily and, if you’re a Harry Potter fan, it may interest you to know that his ‘Pottermore’ house is Hufflepuff, although he wishes he were in Slytherin.

I’d wager that he’s a good friend — the conversation flowed without any awkward, paper-shuffling pauses and he asked as many questions as he answered. I had, very stereotypically, assumed that he’d be a bit of a rock and roll diva, and tricky to prise information from. I should have known that stereotypes nearly always turn out to be incorrect.

Will had just returned to his home in Southampton after ‘a crazy couple of months’ touring when I spoke to him, although he sounded excitable, not exhausted. As we talked, I got the feeling that he was somewhat of a lost soul in his youth, but it’s apparent that he’s found his calling as the lead singer of Creeper.

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About Vegan Life

I recently attended a lecture on The Magic of Writing by Adrian May. As a writer, it is interesting to hear other people talk about their experiences, their frustrations and the little quirks which make us all unique. I, for example, like to prepare my research in advance when writing a ‘long read’. Sitting with my research on one screen, a dauntingly blank document on the other and a steaming cup of Earl Grey tea, I can start writing. To the infinite amusement of the rest of Vegan Life HQ, I also like to listen to the Lord of the Rings soundtrack as I write… it is my quirk. It occurs to me that we, as vegans, are all as unique as writers, with our own quirks, experiences and frustrations. We recently began featuring a monthly debate in the magazine and I have been thrilled at the width and depth of responses we have had to our questions. This month, we put truffles on the stand. A plant based, naturally occurring product that many vegans abstain from, and others adore. Hearing the contrary views of fellow vegans reminds me that, although we are all striving towards a common goal, we are all taking different paths there. This month, I had the pleasure of interviewing Will Gould from the band Creeper. Creeper has won multiple awards including the Kerrang! Award for Best British Newcomer and is using its growing platform to speak about issues close to its heart, including veganism. I am also extremely excited to share my experience from a private screening of an incredible film called Down to Earth, which is set to be released on 14th September 2018. Find my review on page 102. Finally, we have an article on the dairy industry from Viva! on page 48. 60 per cent of people are unaware of exactly how milk is produced and therefore this is the perfect article to give to a friend or family member who still drinks cow’s milk. As ever, please feel free to get in touch. Olivia Middlebrook Editor