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Stephanie Redcross, founder of Vegan Mainstream, reports for Vegan Life

Picture yourself sitting in a room full of vegan business owners. What do you imagine they do? If you’re like most people, you might think, “restauranteur”, “food product developer”, or maybe even “crueltyfree clothing designer.” The truth is there are probably lots of those, but there are likely also a wide variety of other professionals…anything from web designers to financial advisors to real estate professionals. Because while people might enter the vegan movement thinking about food, they soon realize that true veganism touches every part of life. No matter what work we do, most of us want it to be meaningful and in alignment with our values, and that often means transitioning to a vegan profession of some kind. What does that mean? It’s not about quitting your career and going to work in a vegan café — it’s about using your strengths and skills to strengthen the vegan movement.

Our passion at Vegan Mainstream is driven by the desire to create a mainstream vegan movement. This means ensuring that veganism is accessible to everyone, everywhere. To achieve this we need an infrastructure to support society so that choices made on a daily basis will support the ideals of veganism. How does that happen? It starts with the development of businesses and organisations that provide products and services that support the vegan lifestyle. This obviously points to businesses like restaurants and other food-related products/services, but the world’s cruelty-free needs are much larger than food.

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About Vegan Life

Every morning I sit down at my desk with an almond milk Earl Grey (in my red starry mug) and read emails, press releases and the latest news. It continues to amaze me that so much of what I read in the mainstream media is relevant to veganism. Negative articles about vegans and veganism seem to be diminishing to be replaced with pieces highlighting the benefits to the environment, animal welfare and our health. The number of businesses embracing compassion and removing animal products from their products, as well as making sure they are cruelty-free, is astounding. With this in mind, we have brought you a business feature which I am really excited about. We have spoken to Stephanie Redcross who founded a vegan marketing, consulting and coaching company to advise entrepreneurs and professionals about how to run their businesses without compromising their core values. There has been an explosion of small vegan enterprises over the last few years and there are still so many gaps in the market — if you have an idea for a vegan product or service which you want to make a reality, this feature is perfect for you. We have also noticed that the number of people taking part in animal tourism has increased recently. You may have seen pictures of people visiting swimming pigs in the Bahamas and with the clear sparkling water and cloudless blue skies you would be forgiven for thinking that this looked like paradise. Unfortunately, these pigs do not live the life of luxury that you may expect and it is so sad, though not surprising, that in 2017 tourism still exploits animals for commercial gain. Finally, we have some incredible recipes for you in this issue including a personal favourite, scones with cream and jam, and a whole host of fun Halloween recipes which you can make with your kids or, if you’re a big kid like me, for yourself! Have a happy Halloween and make sure you stock up on some vegan sweets for those trick or treaters!