‘VORSPRUNG DURCH TECHNIK’, ‘The Ultimate Driving Machine’, ‘The Power of Dreams’. These are all evocative advertising taglines, but none is as fitting as Skoda’s ‘Simply Clever’. It’s more than just a slogan; it really is baked into every car that the Czech brand builds.
Take the facelifted Kamiq we’re testing here. On top of thoughtful touches you’d find in the outgoing car, such as the parking ticket holder on the windscreen, the ice scraper in the filler flap and the 12V socket in the boot, there’s now a floor-mounted storage box (for use by rear seat occupants) that snaps onto the back of the centre console, and even an air-conditioned wireless charger to help your mobile phone stay cool during top-ups.