RACES
THE ISSUES
The journey to the SuperHalfs
In theory the SuperHalfs sounds like a winner: all the thrill of a six-star journey but in achievable half marathon chapters. But are all these races fit for purpose, and will we love every single one of them?
The SuperHalfs medal is a hard-won trophy for your medal shelf
Six great locations, no additional fee for the series – what’s not to love? The SuperHalfs series is a great idea that was more successful than the organisers could ever have imagined and has encouraged thousands of participants to broaden their horizons, but there lies a problem. Until now SuperHalfs head office has been keen for races to retain their autonomy. While they have stakeholder meetings, there has been little in the way of formal requirements from each race. However, recent years have brought home the need to be more strategic in their knowledge sharing and encouragement of best practice. They note that they have three big complaints that they deal with.