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Author experiences: The one-man magazine

Writer, editor, publisher, ad exec and delivery boy Dave Griffiths explains how he launched his own indie magazine, Barmcake

There wasn’t one big Barmcake moment. The idea of starting an entertainment magazine had been bubbling away for a couple of years while I was working as a sub-editor for the Manchester Evening News series of newspapers.

I noticed there was an appetite for free magazines and newspapers in record shops, pubs and coffee shops, yet most of the titles were aimed at an underforties audience and some of them were padded out with dreary press releases and longwinded interviews.

There was also a new crop of paidfor magazines which prized design over text; beautiful-looking for sure, but I felt they were more style over substance.

I missed the music ‘inkies’ of my youth, such as Sounds. I missed the hectic prose of NME writers like the late, great Steven ‘Seething’ Wells.

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