Whether you’re writing an epic romance novel set during the English Civil War, a non-fiction tome about the evolution of the toothbrush, or a 2,000 word article about the future possibilities of plastic electronics, one thing is essential to ensure that your prose is credible, accurate and interesting: research. Without in-depth research to flesh things out and back up your assertions, no one will believe your romantic tale, care about your dental exposé, or credit your thoughts on future technology.
So you best get busy, and make friends with the dusty scents of long-forgotten books, or the ethereal glow of your tablet in the post-midnight hours as the world foolishly sleeps on.