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Going to market

Follow the law

An 18th century economist’s law makes a lot of sense for 21st-century writers, says Patrick Forsyth

Vilfredo Pareto was an Italian economist. Pareto’s Law, otherwise known as the 80/20 rule and much beloved by management gurus, is not strictly a law, of course, but it has a lesson for writers. One of its applications is in marketing, so let’s consider this in terms of the writer’s task of finding commissions.

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