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Self promotion: Level expert

Get marketing savvy with Sofia Ashdown’s crash course on giving your book the marketing push it deserves

All authors, traditionally published and indie alike, know they should promote their work. Yet, when asked about their marketing strategy, faces whiten, and out stammers that wellused phrase, ‘social media’. When hashtag-ing becomes rehashing – ie spamming – what then?

A low or mid-list author might invest in print advertising or pay through the nose for a book review in a trade magazine, but these avenues can produce short-lived results. While every budding authorpreneur has different strengths and connections, bestselling authors such a Mark Dawson and Nick Stephenson – both indies – implement high-level marketing strategies to reach an audience few authors have dared to dream about, using even lesser known methods.

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About Writing Magazine

You've written your book - now it's time to sell it! Read our features on 7 easy ways to start marketing and how to boost your Amazon sales. We also look at what's really going on with those creative writing myths that seen to have become truisms. Check out what mythbusting story consultant Jeff Lyons has to say. Our star interview is with the hugely talented children's writer and illustrator Cressida Cowell, who has started a new series after the amazing success of How To Train Your Dragon. It was a real pleasure to talk to her about dragons, history, why children love magical creatures and, of course, writing! There's £37,700 to be won in writing prizes, pages packed with opportunities in Writers' News, and much, much more in this month's issue.
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