Organise your own library reading or event, with advice from librarian Chris Alton
Holding an event can create the kind of local publicity that might not otherwise be available to a little-known author. Posters, fliers, tweets, website event listings, and possibly a mention in the local press, will bring your book to the attention of a large number of people, regardless of how many attend the event. This can have other spin-offs, such as more sales online, or acquiring useful contacts and offers of further promotional opportunities.