When I started this project, I knew I was passionate about the idea of my work making a difference. I think it’s safe to say that most, if not all people, have been affected by negative body image at some point in their life. I’m not the best with words, so I decided that my customers would be the best advocates to spread the word of self-acceptance and inspire others.
The plan was quite simple: pair powerful images with the inspiring and empowering stories of my customers, with the aim of helping others. It quickly became clear that many people were able to relate to what they were seeing and reading.
In 2018 The Beautiful You Movement was born, encouraging people to celebrate their uniqueness and embrace who they are. This year I shot and released the first ever Beautiful You campaign, #BeautifulFBB, which featured a group of female bodybuilders, powerlifters, strong women and fitness coaches. All of the ladies involved had been targeted by online trolls or had overcome challenging life situations.