On TikTok, a craze has run wild under the hashtag # Lucky Girl Syndrome, which at the time of writing has over 600 million views. You can take your pick of popular female TikTokers who purport to explain the concept.
Their shared claim is that once they started repeating mantras or ‘affirmations’ on a regular basis, such as “I genuinely believe that the best things just happen to me” or “Things are always working out for me no matter how it looks at any given point in time”, they created their own luck and amazingly good things started happening.